[Part 3 of the Promoting Broad Prosperity review]
The other thing I like about Topos’ Promoting Broad Prosperity framework is that they tested their ideas with opinion research. You’d think by 2009 this wouldn’t be a novel concept. If big corporations spend lots of time testing the best way to convince you to eat Cheetos — and let’s face it, most of us don’t need that much convincing — you’d figure testing language for promoting social justice would be a no-brainer.
Yes, most progressive groups’ budgets are corn chip crumbs compared to Cheetos’ budget. So testing ideas & words wouldn’t be an everyday practice the way it is for Big Business. But even when folks on our side spend millions of dollars on a TV campaign, you can see from their ads that they didn’t do any testing. Or at least you hope they didn’t given how bad the ads are.
(Am I planning on testing RTE framework? With a budget of $0, not anytime soon. But if I ever get to the point where I could afford it? You betcha.)
Up next: where I think Topos’s framework needs work.
