One of the many benefits of playing big on the Corporate Accountability Board is that it gives an assist to other players. Take Newsweek’s interview with 5 of the 800 CEOs who’ve signed the Copenhagen Communiqué on Climate Change. Newsweek asked:
Isn’t there an inherent contradiction between the interests of business and the environment?
Reinoldo Poernbacher, CEO of Klabin S.A., “Brazil’s biggest paper producer, exporter, and recycler,” says no:
It would be a contradiction if there aren’t common rules for everybody. If we all play by the same rules, I don’t see any contradiction. On the contrary, the way we see all this is as the biggest opportunity in the world, whether for scientists or for creating new jobs—for everything. The key point is that everyone should play by the same rules, and then we will have a big opportunity for business worldwide.
In short, by Stacking the Deck In Favor of the Good Guys, we make it easier for the Poernbacher’s, the Auden Schendler’s, and many other folks pushing for environmental change inside their corporations.
